Visual + Communications Designer driving transformation through innovation
The Label | A Social Audit of Fast Fashion
Design Research | Design Strategy
After spending several months studying the ecosystem of Fast Fashion (the low-cost clothing collections based on current, high-cost luxury fashion trends-by nature a fast-response system that encourages disposability) - our team developed a social auditing label that would help identify brands that were meeting particular environmental and human rights criteria: essentially, a physical label on clothing brands that were producing ethical / responsible clothing.
The process that lead to the development of this social aiding label included: mapping all of the relationships and behaviors of the stakeholders involved in the Fast Fashion system, identifying precedents and gaps that exist in the system, mapping a Theory of Change in order to decide the most effective leverage point in the system, and prototyping our auditing label intervention.
This work visualizes the percentage of residential diversity in the major cities of Alabama, and the continued segregation that is present in the state compared to the national average. Each set of dots represents a sample of white residents, with the dark green dots indicating the number of individual white residents (out of 100) that would need to move outside of their census tract in order to achieve even residential patterns with black residents.
Data Source: http://www.metrotrends.org/data.cfm Data is from Brown University’s US 2010: America in the First Decade of the 20th Century, a project dedicated to changes in American society in the recent past. Estimates of racial composition today derive from the 2005-2009 tract-level American Community Survey data, which are subject to sampling error and may be imprecise in small areas.
Mapping West Harlem
Ethnographic Research | System Mapping
Mapping West Harlem is a systems mapping project based on ethnographic research conducted in West Harlem. After interviewing residents and employees working in this rapidly gentrifying neighborhood, it was determined that the influx of new business and strong community ties are creating an increased sense of safety. These factors are major indicators of increased growth and wellbeing.
Team: Rachel Dixon and Liora Yukla
'Rainbow' Saleswomen on Business in Harlem
Waitress from 'Chocolat' on Change in Harlem
Larry, Harlem Commonwealth Council Security Guard, on Change in Harlem
Lord "Black Jesus" on Safety in Harlem
Waitress from 'Chocolat' on Community in Harlem
Lord 'Black Jesus' Harrison on Community in Harlem
Launch Board Game
Design Research | Design Strategy | Game Design | Art Direction
Launch is a game about social entrepreneurship and the ethical decisions made in the fashion industry. Players are fashion designers who design a clothing for their upcoming line and start a business. Designers are faced with ethical decisions from choosing different garments for their clothes to deciding whether or not they want to source their product locally or overseas. For every decision they make, they are faced with different consequences. At the end of the game, players learn how their decisions have affected the system as a whole.
Developed as an exploration into creative data visualization, Reoccurring History memorializes the 3,595 African Americans who were lynched in the Deep South from 1877 through 1950. Referencing Billie Holliday’s “Strange Fruit”, the installation uses poplar tree stumps to represent each person who’s life was cut short from this horrific practice. The stumps will be displayed in front of the Lincoln Memorial, where Dr. Martin Luther King, Jr. delivered his historic “I Have a Dream” speech in which he called for an end to racism.
The proposed three day installation encourages viewers to draw parallels from the lynchings of the past to the current police violence against people of color. It asks the audience to consider the systemic racism that continues to perpetuate our society, while calling for police reform and mandatory reporting.
The following images are taken from the presentation of this proposal. Development for Reoccurring History is in process. Please contact for potential partnership opportunities.
Team: Rachel Dixon + Gina Kim
ROAR | Sparking Women's Conversations Around Sexual and Reproductive Health
Design Research | Design Strategy | Prototyping
Conversations that our team had with young women revealed that many don’t ask important questions during their gynecologist appointments or even engage in conversation around sexual and reproductive health with their friends or family...that is, until it’s an issue.
Our team set out to answer an important question: How should young women engage in better conversations around their sexual and reproductive health in order to own their decisions?
Roar is a mobile library filled with stories and questions composed in journals by women for women. Our mission is to facilitate the dialogue that isn’t taking place– to provide women with a space to freely express themselves, make connections, get curious, ask questions and walk away more informed. The first stage of our journey is an open call to women in NYC to partake in our daily “Roars”– conversations around our sexual and reproductive health– and to co-create a wealth of information that spreads to others.